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Who is this Book for?

Who is this Book for?

Why Should You Attend?
This Ebook is about how to market your B&B or small hotel online. It is about understanding the steps you take to reach your market online. Whether you are large or small, the process is the same and is an ongoing cycle of attracting visitors to your web site, encouraging them to purchase from you and making them want to come back for more – all in an increasingly competitive and ‘noisy’ market.

The growth of the tourism industry online has been phenomenal. The rate of increase of online consumers is accompanied by a boom in website creation which has in turn intensified the battle for the consumers’ time and attention. A great thing about the internet is that it levels the playing field – whether you are a large hotel or a small one – the success of your online presence is determined by how smart you are and not by the size of your company or budget.

This course lays out all the tools available and provides references and practical hints and tips. At the end of the course you will have an excellent understanding of all the available online resources and be able to define the web strategy that best fits your Bed and Breakfast.